One of my all time favorite posts from Search Engine Land. I know it’s almost two years old but it’s one of the better articles I’ve seen regarding linkbaiting and SEO in general. This is my favorite exerpt.
Why Linkbaiting Beats Link Building
Linkbaiting beats link building firstly as a much better use of your time. SEOs on the whole are a resourceful, creative and clever bunch. Rather than doing the digital equivalent of flipping burgers, you should be putting your creativity to good use and devising smart, viral content ideas that will gain your clients thousands of incoming links with good anchor text. Sound good? Let’s make it even clearer. Take these common SEO tasks:
- Writing link requests
- Responding to sent link requests
- Worrying about linking patterns and neighborhoods
- Doing searches to find potential link partners
- Building auto-submit tools for 3rd rate directories and other such horrors
And let’s replace them with these more enjoyable items:
- Having a beer and a jolly good think
- Going for a long walk and thinking about your clients business and how you can help it
- Writing really excellent posts that people will love
- Creating or designing really cool widgets that people will love
- Watching your idea spread in real time
Couldn’t have said it better myself. Link building, specifically reciprocal link building, is a grueling task that may or may not get results (especially if it’s outsourced). As long as you have content worth reading, these tactics will crush any type of paultry link building campaign. Make sure you take a look the full article….it’s a great read 2007 Guide To Linkbaiting: The Year Of Widgetbait?
Posted under SEO 101
This post was written by admin on September 11, 2008
good link thanks. interesting topic - id have always thought link building was more important but this suggests otherwise
Don’t get me wrong. Link building is still a staple of good seo. Link baiting is just an easier way of doing it.
Those things are interesting.